KeyWord Effectiveness Index

KEI (Key Word Effectiveness Index) is one of the quickest way to find keywords that show potential-that is those keywords which are likely help to your site attract more traffic. It looks like a bit like this, Its a scaled metric.

The keyword effiectiveness is the number of searches for a particualr keyword in a give period of time divided by the number of search results for that keyword. The higher the keyword effectivness index. the better chance you have of getting to the top of a search.

             



HOW TO CALCULATE KEI INDEX SCORE?

There are a number of way on how can you calculate KEI. If you are using the rank tracker tool from link Assistant. Its very useful to use competition in title to calculate KEI score for keywords. this way i know what competitors are using the keyword in the title ad these are competitors that have optimized their pages for this keyword because the title is the most important ranking factor that is also the easiest to implement and adjust.

The KEI formula can be used as the index to evaluate you chance n the search. trully speaking you will get a better chance to get to the top of a search if you have a higher keyword effectiveness index. for example if we have a keyword with monthly searches of with 50 competing pages.


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